TV Guide Magazine
It's hard to be relevant when your main function is now a button on every remote. Plus, with streaming & DVR, TV Guide needed to give its rapidly shrinking audience a reason to come back into their readership. That's why we partnered with Blue Apron to introduce a new sense to the world of TV & movies. With a menu that's updated to reflect local listings and only available to those who have subscribed to TV Guide, viewers can now enjoy the meals of their favorite (or least favorite) TV characters while watching on their TV.
TV Guide DIG IN
We'll utilize media placements within popular entertainment publications and in our own bi-weekly magazine to generate interest.
Meal Kits
Branded meal kits to reflect the selected film or show playing on TV that week. The listing for the program will be presented on the outside of the packaging.
Recipe Card
Provided within each kit will be the ingredients necessary for the meal, a recipe card and the listing for when the show or movie will be on TV.
Social
We'll use TV Guide's social channels to post the meals with tonality & language from the movie or show that inspired the dish.
OOH
Art Direction: Brandon Mitchell