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It's hard to be relevant when your main function is now a button on every remote. TV Guide needed to give its rapidly shrinking audience a reason to come back into their readership. So we partnered with Blue Apron to introduce a new sense to the world of TV & movies. With a menu that's updated to reflect local listings and only available to those who have subscribed to TV Guide, viewers can now enjoy the meals of their favorite (or least favorite) TV characters while watching on their TV.
Branded meal kits present the movie or show playing on TV that week. The listing for the program will be featured on the outside of the packaging.
Each meal kit comes with a branded recipe card that extends the story and promotes the listing.
Social & OOH
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