top of page

Dig In

It's hard to be relevant when your main function is now a button on every remote. TV Guide needed to give its rapidly shrinking audience a reason to come back into their readership. So we partnered with Blue Apron to introduce a new sense to the world of TV & movies. With a menu that's updated to reflect local listings and only available to those who have subscribed to TV Guide, viewers can now enjoy the meals of their favorite (or least favorite) TV characters while watching on their TV.

Print
TV_Guide_Print_2-06.png
TV_Guide_Print_2-08.png
TV_Guide_Print_2-07.png
TV_Guide_Print_2-05.png

Meal Kits 
Branded meal kits present the movie or show playing on TV that week. The listing for the program will be featured on the outside of the packaging. 

Recipe Cards
Each meal kit comes with a branded recipe card that extends the story and promotes the listing. 

Social & OOH 

Rover

Jot Coffee

bottom of page