PIERCE MANUFACTURING
Pierce fire trucks are the gold standard when it comes to fire apparatus. Building customized trucks to suit the needs of the community they serve, Pierce values life above all else. For this campaign, we wanted Pierce to prove it by giving them the opportunity to use their media dollars to share life-saving fire safety tips and associating their brand as the only one who truly sees lives saved as the ultimate KPI.
Body Copy: We all should practice fire safety. At Pierce, our unrivaled innovations, technology and attention to detail all originate from our desire to make the world a safer place. And the best way we can do that is by making sure you prevent fires. Just know if prevention fails, Pierce fire trucks won't.
Body Copy: We all should practice fire safety. At Pierce, we've done it every day for the past 107 years and we understand that saving lives starts with preventing fires. Just know if prevention fails, Pierce fire trucks won't.
Body Copy: We all should practice fire safety. At Pierce, our passion for performance is only surpassed by our desire to save lives and we know that preventing fires is the strongest way to combat them. Just know if prevention fails, Pierce fire trucks won't.
Digital Banners
GuerrIlla
We'll place Pierce branded signage at locations where citizens need a reminder about the importance of Fire safety
Body Copy: Smoking is one of the leading causes of preventable fires. Practice prevention here first and if that fails Pierce won't.
Body Copy: Embers from an unsupervised grill can spread and cause larger fires in the area. Practice prevention here first and if that fails Pierce won't.
