Neosporin
They say experience is the best teacher. But on the journey for that experience, we’re bound to collect a couple cuts along the way. Those small injuries that double as the necessary stumbling blocks we trade in for new knowledge. It’s a rite of passage for novice hobbyists so they can get back to their newfound passion. And with Neosporin, you can have the confidence to keep trying. To heal from the knee scrapes, the needle pricks, and the cuts. You'll need Neosporin to Treat the Learning Curve.



OOH


Programmatic



Placements will target consumers based on the activities they've shown interest in
Activation

We'll place Neosporin hand dispenser at areas where people are more likely to be injured. Think rock climbing gyms, skate parks, bike trails.
Art Direction: Alicia Prieto