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CHARLIE MURPHY
CURRENT COPYWRITER ✏️ FORMER ACCOUNT GUY
Treat The Learning Curve
Experience is the best teacher. But on the journey for that experience, we’re bound to collect a couple cuts along the way. It’s a rite of passage for novice hobbyists so we can get back to our newfound passion. And with Neosporin, you can have the confidence to keep trying. To heal from the knee scrapes, the needle pricks, and the cuts. You'll need Neosporin to Treat the Learning Curve.
Digital
Activation
We placed Neosporin dispensers at popular skateparks, rock climbing gyms, bike trails, and just about any where else people try something new. Hobbyists could now treat their cut without stopping their much-needed practice.
We also worked with local artists to brand skateparks with phrases we're all too familiar with when trying something new.
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