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CHARLIE MURPHY
CURRENT COPYWRITER ✏️ FORMER ACCOUNT GUY
Make More Memories
How do you showcase the perfect family vacation?
By letting them capture it themselves.
We gave real families iPhones and one creative note: Have Fun! Our target audience loved the human touch and the campaign drove a 13% increase in revenue YoY.
CTV & Broadcast
Digital
Social
This Spring Break just add water 🌊.
Kalahari Resorts
Radio
Tom Foolerys Adventure Park is the arcade of your dreams at Kalahari Resorts. To showcase the thrill of the park we scripted :30 ads that mirrored the authenticity of our broadcast and CTV.
Tom Foolerys - Version 1
Tom Foolerys - Version 2
Tom Foolerys - Version 3
In the news
Influencers
SXSW Activation
SXSW is hot and tiring so we decided to bring a relaxing spa experience to the festival and remind attendees that the full Kalahari experience is just down the road.
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