Going to a coffee shop is an event. $4 for a large coffee, long lines, nu jazz. Heaven to some, hell to many. But with JOT, coffee drinkers can make their cafe specialty drinks at home just by adding water. And since they're enjoying coffee-house quality at home they might just adopt some other classic cafe elements too. Cause with Jot you don't need the coffee specialists. You can Be Your Own Barista
Baristas wear uniforms and being your own barista requires a uniform too, but the Jot verison is much more comfortable.