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A Better Way to Gold

Winning at the Olympics is one of the most difficult things a human can do, but winning with the Hoosier Lottery is much easier.

This campaign was pitched in support of two Team USA branded games from the Hoosier Lottery that were being launched ahead of the 2024 Olympic Games.   
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Radio

Produced as a proof of concept
A Better Way to Gold

Paid Social

Organic Social

Hoosiers can get in on the fun by showcasing our Team USA scratch-off winners with their own gold medals. 
We encouraged the spirit of competition by creating a leaderboard of Team USA scratch-off winners by counties in Indiana. 
Hoosiers can use our AI filter to turn themselves in an Olympian for Team USA.

E-blast 

Landing Page

Mobile Game

We even created a mobile game that would live within the Hoosier Lottery app and would only be available to those who signed up for myLOTTERY, the Hoosier Lottery's loyalty program. 

Retail

Retail Posters

BOSS Snowplows

OPTIMA Batteries

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